Google has started testing ads on the mobile version of YouTube. The company said in a blog post that it has been developing a mobile interface for YouTube over the last year and now people view hundreds of millions of YouTube videos every month on mobile devices.
In a bid to monetize this traffic Google has begun running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan.
Christine Tsai, Product Marketing Manager, YouTube said on Google’s blog that, “This is our first step in testing mobile advertising for YouTube — it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising. Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones.”
Google plans to evaluate this test closely over several weeks.