Yahoo! India has teamed up with Reliance Communications, and together these two renowned companies are offering Yahoo! Instant Messenger (IM) to customers of Reliance mobiles all over India. In fact, this alliance marks a very powerful partnership of a leader in the mobile market (Reliance) with a leader in the Internet space (Yahoo).
This is a first of its kind initiative, and Reliance Communications seems to be the first telecom service provider in the world to offer Mobile IM across Java, WAP and BREW phones via a mobile network.
Reliance Mobile customers will be able to chat live with other Reliance customers, as well as with any Yahoo! IM user across the world who are using their PCs. Using all the Yahoo! IM features such as simultaneous multi-chat windows, presence status icon, emoticons, Yahoo! personal contact list and profile, multiple chat windows and viewing of offline messages will be available to Reliance users on their mobile phones.
According to George Zacharias, MD, Yahoo! India, “We are glad to partner with Reliance for Mobile IM services, in India. This unique service will add a new dimension in enhancing our user experience and provide yet another compelling way to stay connected, instantly and at all times”
It is interesting to know that the Yahoo! Instant Messenger service client interface for Reliance was actually developed by ACL Wireless. Using Java technologies, Yahoo! Messenger for mobile is available on all BREW, WAP and Nokia color handsets.
In order to access Mobile Instant Messenger, Reliance Mobile customers must click on Reliance Mobile World, and then select Hot and New, and within that Yahoo Msgr.
Customers will be charged Rs.5 for each session when they log on, where they can then send and receive unlimited instant messages.