Here is some good news for all you Xbox 360 enthusiasts. Today, Microsoft Entertainment & Devices Division announced the launch of an easy-to-pay finance loan option through ICICI Bank credit card. So all those who have patiently been waiting to get hold of an Xbox 360 in India, your patience has surely paid off. The ICICI Bank credit card holders will get the Xbox 360 loan by paying Rs.899 and an affordable EMI (Equated Monthly Installment), which is available only for the ICICI Bank credit card holders to get their hands on an Xbox 360.
Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India said, “As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative finance options that help reduce the upfront purchase costs of these products and enable more and more consumers to leverage their benefits. In this context, the ICICI Bank credit card easy finance scheme launched today is geared to enable gamers to buy their Xbox 360 gaming console at an exciting EMI option. Judging by the exceedingly high consumer anticipation around this announcement, we expect to evoke a phenomenal response.”
Commenting on the partnership, Sachin Khandelwal, General Manager, Cards Product Group, ICICI Bank said “Bridging the gap between affordability and desirability calls for a need to use innovative methods to reach out to the masses across the country. With this new program, customers will have access to Microsoft Xbox 360 console at an affordable cost. We are extremely excited to take forward this initiative with Microsoft that will help expand the entertainment industry”
So all you gamers in India who have waited so long to get your hands of the 360 console, here’s your chance to finally ‘Game on’!