French firm Alcatel-Lucent has joined hands with mobile operator 3 Italia and RAI, an Italian public broadcaster, to develop a mobile TV trial based on the DVB-SH (satellite services to handheld devices) standard. The technology is an advancement of DVB-H (Digital Video Broadcasting-Handheld), and uses satellites to relay directly to mobile devices and integrates hybrid satellite and terrestrial networks.
The trial that is being held in Torino, Italy has kicked off this month and is expected to run through March. 3 Italia’s cellular sites and RAI’s broadcast towers will be utilized to encompass the entire city. All the necessary machineries and technical support for the trial will be offered by Alcatel-Lucent.
Olivier Coste, chairman of the infrastructure vendor’s mobile broadcast business, stated, “For the first time in the industry, a broadcast mobile TV trial will showcase a network capable to satisfy the service needs of both mobile operators and broadcasters, spanning indoor, outdoor and in-car mobile TV usage. We are particularly excited by this unique partnership with 3 Italia and RAI that will allow us to demonstrate the advantages for the Italian audience of Alcatel-Lucent’s Unlimited Mobile TV solution based on the DVB-SH standard.” Alcatel-Lucent will provide all the equipment and technical support for the trial.
As mentioned earlier, DVB-SH is a hybrid (satellite/terrestrial) standard derived from DVB-H and ETSI SDR. A similar architecture is already being employed in S-DMB, XM Satellite Radio, Sirius Satellite Radio, MobaHo! however DVB-SH claims to be more powerful.