Thumbplay Inc., a leader in the delivery of wireless content to a wide variety of networks and devices, has signed a deal with Universal Music Group (UMG) to distribute content from UMG’s universal family of artists.
The joint venture will offer Universal Music Group direct access to Thumbplay’s community of consumers who subscribe to receive mobile content on the internet.
Under the terms of the agreement, Thumbplay will offer the full UMG catalog of realtones from artists such as Eminem, Mariah Carey, Kanye West, Sheryl Crow, 50 Cent, Jack Johnson, Gwen Stefani, U2 and The Killers, among many others.
Are Traasdahl, founder and CEO of Thumbplay said, “Thumbplay is building the best online and mobile consumer experience, and Universal Music Group will allow us to provide consumers with the best mobile content available anywhere.” Traasdahl continued, “We are thrilled to provide our members with such a deep and diverse catalog of artists.”
“The direct-to-consumer experience represents a powerful merchandising channel for us to generate awareness for new releases and new revenue,” said Rio Caraeff, vice president and general manager of Universal Music Mobile US (UMM-US). “Thumbplay is a leader in the direct-to-consumer market and we want Universal Music artists to be there as that segment continues to grow.”
With its direct-to-consumer model, Thumbplay can target diverse communities of consumers and create strong partnerships with major online brands and content providers. “Selling content to U.S. consumers will trend in the same direction, becoming a multi-billion dollar market over the next few years,” added Traasdahl.
In June 2005 Thumbplay had launched the Thumbplay.com mobile entertainment portal. The portal includes an easy-to-use “two click” approach to buying mobile content that offers consumers the best way to search, browse, select, share and download a variety of mobile content, including, ringtones, images, games and text-based services.