WhatsApp is now rolling out a new update which increases the number of participants allowed in a group to 256. The popular chatting app had restricted this number to 100 people in the past.
It’s a welcome change and helps WhatsApp compete better with rival tools, some of which like Hike offer up to 500 individuals in a group. Android users who have upgraded to version 2.12.367 of the application and above will be able to view the change in the group menu. iOS consumers can do the same via version 2.12.13 of the app.
WhatsApp had recently announced that it had crossed the 1 billion monthly active user mark, double the number it had boasted of in 2014 when it was acquired by Facebook for $19 billion. 42 billion messages are reportedly exchanged on a daily basis via the platform. It also boasts of nearly 1 billion total groups.
Those groups will certainly benefit from the increase in limit to 256 members. A possible reason for this raise could be to facilitate the future business-focused venture WhatsApp is planning to undertake in the future. As was reported earlier, the service is now subscription-free for everyone. Facebook plans to monetize the tool by opening it up for firms to interact with customers.
A bigger group would make it easier for enterprises to communicate with a large number of consumers at the same time. New rumors last month had hinted that WhatsApp was looking to introduce a feature which allows its users to integrate their Facebook account to the app. While the potential ramifications of this are still speculative, it’ll probably result in the site having more access to user data.
You can download the latest version of WhatsApp via the Google Play Store and iTunes.