WhatsApp’s secret plan for ushering in verified business accounts has finally gotten confirmed by the chat app itself. The company’s FAQ page has a section titled ‘Verified business accounts’ now to give users the low-down on how it’ll work.
Talk of businesses getting stamped with authenticity has been around for quite some time now and has been spotted getting tested in the WhatsApp for Windows Phone beta application. The tool is now moving ahead to the Android beta where the brand is testing it among a small group of firms which are part of a pilot program.
A verified business account will have the privilege of having a green badge with a white tick mark next to its name. The presence of the symbol will instantly tell a user whether the profile is the real deal or fake, similar to how the system works in Facebook, Twitter, and Instagram.
It’s not a bad idea, and it’ll be interesting to see if the feature will be extended to people as well. Verified personal accounts are commonly used for internet personalities and celebrities. It might not make as much sense for WhatsApp in that light since it’s not exactly a social media platform.
Plus, WhatsApp has introduced this tool to make it easier for users and small businesses to interact. Its FAQ mentions that individuals will be able to block businesses, a welcome tool given the onslaught of spam that might come about this. Messages within a chat will be shaded in yellow and can’t be deleted.
We’ll keep you updated the moment verified business accounts start expanding on a large scale across WhatsApp for iOS, Android, and Windows Phone.