Are you trying to find the difference between Magento CE and EE? Find out how in this quick guide.
When installing Magento there are two options you can choose from: Community and Enterprise Edition. And we’ll help you determine the difference throughout this post.
So let’s get started!
Magento 2 Enterprise runs on the revenue model. How much you pay is determined by your business revenue. Since there are fixed license costs, the more money you earn, the lower the percentage that your revenue is charged. To compare to rival eCommerce platforms, Magento 2 has some competitive license costs.
However, Magento CE is free for all users that install Magento. Thus, if you’re on a budget, you should give it a shot. While you might be limited in some of Magento’s advanced features, you’ll still be able to utilize its basic functions.
The license costs use a GMV (Gross Merchandise Volume) model. And it’s safe to assume that CE (community edition) is better for small to medium merchants EE is a huge necessity for large merchants.
Shopping Navigation and Experience
One thing that makes Magento 2 EE stand out is its improvements in the overall shopping navigation and experience. For instance, Magento 2 allows you to configure the Advanced Search with Solr as a product catalog search engine.
Here are some improvements to Magento’s navigation aspects:
- Advanced Content Management
- Fast and Short Checkout
In regards to content management, both Magento EE and CE gives you the ability to manage the content from your administrative panel. With Magento 2, merchants aren’t limited by managing pages and blocks, but can also manage landing page and homepage banners that are shown in your store’s frontend.
Merchandising and Marketing
Marketing is a key aspect of your business, and Magento 2 has powerful tools to help you achieve this goal. For instance, the customer loyalty section is directly rated to the merchandising and marketing features.
Magento 2 allows for automated email messaging, which is useful for giving reminders when the customer abandons their shopping cart or is requesting for product updates that are saved on their wish list.
Also. Magento 2 offers these marketing tools:
- Automated Emails for Wishlists and Abandoned Shopping Carts
- Cross-sells and up-sells
- Coupons, Promotions and Flexible Pricing Rules targeted by the customer segment
When using these tools always keep your targeted audience in mind. What’s their age and location demographic? Then use your marketing tools to help produce your products to them in an efficient manner with Magento.
To conclude, the main difference between Magento 2 enterprise vs. community is the number of features, additional service, and the ability to monitor your customer’s activity. If you’re just starting to use Magento, then you should get the community edition. But if you’re a veteran or have a large business, then the enterprise edition is a better choice.