HomeSoftwareWhat Is Digital Asset Management (DAM)

What Is Digital Asset Management (DAM) [Explained]

Have you ever heard of the word DAM? It’s an acronym that stands for Digital Asset Management.

With the large amount of digital files that companies need to manage these, it is very easy to lose control and supervision of everything that is produced and distributed throughout the organization’s media chain.

Until now, companies have most often resorted to fallback solutions, such as file storage platforms or even file transfer solutions that can affect information security and access to the internal network.

This means that chaos is almost guaranteed. That’s why DAM software has been created to solve this problem.

If you want to understand the benefits of a digital asset management system, read on as we will explain everything you need to know about it.

What Is A Digital Asset Management System?

digital assets management system DAM is a category of software or a system that is designed to organize, enrich, archive and distribute a company’s digital files.

You can also think of it as a technical and organizational device for managing a company’s digital assets (videos, advertising creations, photos and more) used in the context of marketing and communication activities.

This means that data is not lost, duplicate files are deleted and, therefore, there are no incorrect versions of your materials.

DAM is part of web content management, which has the same objectives but manages a wider range of content than digital media alone.

What are the benefits of implementing it?

DAM tools have been a major breakthrough, allowing for optimization of the different processes within a company. Here, we take this opportunity to explain the benefits of their implementation:

Metadata are easily accessible, and you can customize their fields and the permissions system to be able to read or modify them.

Achieve harmonization between members and departments of a company with a DAM system in the cloud.

Advanced search – With a DAM software, the search function is specialized as much as you want and saves time.

Better security and encryption – DAM software ensures that files are protected in your storage center and on all channels through which they are sent.

Controlled access – A DAM system logs all administrators and members with read-only or edit-only access.

Cost, resource and time savings.

Content backups – DAM saves not only a history, but all previous versions of a file, which can be retrieved at any time.

Uniform brand image – Thanks to centralization, the visual assets used across all your channels and platforms will be identical and up to date. This has a positive impact on a company’s brand image.

Connection to other systems – With a DAM system you can add more product management software.

Complementary plugins – A good DAM system adds analytics, e-commerce integration, photo and video editing, connection to cloud storage, etc.

Being clear about Digital Asset Management functionalities, and what can be expected from these types of tools, is very important when choosing the most appropriate technological solution to solve your company’s digital asset management challenges.