Vodafone has introduced a new Mobile Internet service through which users can access ‘real internet’ on their mobile phones.
The multinational mobile phone operator has developed a technology that enables web pages to be tailored to more than 150 different handsets, making it possible for users to access any and every website. Furthermore, connections are also made faster, since the technology ends up compressing page sizes by ten times.
In a statement issued, Vodafone said that its customers “will experience a significant improvement in the way they access the internet from their phones, coupled with the confidence and freedom to surf whenever and wherever they want without having to worry about the cost thanks to easy-to-understand, great value pricing”.
Furthermore, Vodafone added that it will not be necessary for most customers to upgrade their mobiles. “Vodafone Mobile Internet will revolutionise the way our customers use the internet. They now have the freedom to explore a much wider world on an extensive range of handsets, experiencing the familiarity of the internet they previously enjoyed via a computer. The service is both easy to use and personalise, allowing millions of customers to make the most of their time. For example, eBay customers could miss out on bids because they are not at their computers at the vital moment. With Vodafone Mobile Internet they need never lose out as they can bid from their mobile phones while on the move,” said Nick Read, CEO of Vodafone UK.
Speaking about the latest technology, Vodafone’s chief marketing officer, Tim Yates, said, “We never said we wanted to be the first to market; we want to be the best. Customers want to do on the move what they are doing at home on their PCs.”
“By compressing the page sizes, it gives the service speed benefits, making it very efficient,” said head of content Al Russell. Web pages have been made to appropriately fit on the mobile screen, where scrolling is only necessary for up and down, not left and right.
Boosting its service further, Vodafone has teamed up with renowned websites such as MySpace, eBay, YouTube, Google, Yahoo!, Hotmail and AOL as part of its latest service, implying that millions of Vodafone customers will be able to access the internet through their mobile phone handsets exactly as they would do on a computer.
Though Yates did not reveal any specific amount, he did say that Vodafone’s advertising Mobile Internet would be a ‘significant campaign.’ A consumer advertising campaign is slated to be unveiled in the forthcoming weeks.
Yates would not comment on how much Vodafone would be spending on advertising Mobile Internet, but said it was a ‘significant campaign’.
The new Vodafone service comes together with new tariffs that include a ‘data pack’ allowing users to download up to 120MB of data for £7.50 per month, or a daily charge of £1 for 500K, with no further charge unless the day’s usage exceeds 15MB.