In a surprise move, VAIO has decided to make its second ever smartphone a Windows 10 handset and is calling it the Phone Biz. The ex-Sony company is targeting the business consumers segment with the new offering.
The VAIO Phone Biz certainly looks like a premium device with its aluminum body and silver finish. Why the brand chose to attach itself to the sinking Windows 10 Mobile is a bit of a mystery at this point. Microsoft’s OS has always struggled against the more popular Android and iOS software due its lack of third-party apps.
Perhaps the OS still carries some cachet among businesses in Japan, the only place where the Phone Biz is available as of now. It’s set to be released there in April. Distribution will concentrate on enterprises in addition to regular retail stores. The brand has slapped a price tag of ¥50000 (roughly $424) on it.
Have a look at the main specifications of the VAIO Phone Biz:
– Display: 5.5-inch LCD, 1080 x 1920 pixels
– OS: Windows 10
– Storage: 16GB, expandable
– RAM: 3GB
– CPU: octa-core Snapdragon 617
– Camera: 13MP rear, 5MP front
– Battery: 2800mAh
Taking a closer look at its specs, the VAIO device houses a 5.5-inch full HD LCD display. Its daily tasks are conducted by the mid-range octa-core Qualcomm Snapdragon 617 processor with the aid of 3GB of RAM. One of these tasks includes support for Windows Continuum, Microsoft’s tool to convert any Windows 10-running handset into a fully-functioning computer.
This could conceivably be very useful to enterprise customers who want to carry mini computers on-the-go. With regards to its photography skills, the Phone Biz clicks images with a 13MP primary camera and a 5MP secondary one. Users will have access to 16GB of internal space which can be expanded further through a microSD card slot.
We’ll keep you informed if the VAIO Phone Biz gets launched outside Japan in the near future.