Today, every other company is using social media, email marketing, and other methods to reach their target customers. While these methods are effective, they hardly reach the prospects in time and the probability of being read depends on how often the customer uses a specific channel. Of all the types of multi-channel communication, direct mobile messaging is the most effective as it targets a specific person and the text is read within minutes of receipt. There are various types of mobile user interphases that are in use today. These are discussed below;
Text and picture messaging (SMS and MMS)
The likelihood of a prospect ignoring your text message is very minimal. Most texts and MMSs will be read within 3 minutes, making mobile texting one of the most effective methods of passing your message across. Texts are very effective once you learn to create a great customer experience using them. Retail and B2B businesses can use texts to communicate with leads and with customers at scale. While SMS (Short Message Service) uses text alone, you can use MMS (Multimedia Messaging Service) to send pictures, video and audio files, and phone contacts.
While text messaging is the most common type of mobile communication, it may not be able to accommodate a variety of additional context. Further, your contacts may already be using your app and they want you to meet them where they are. To maximize on in-app chats, you need to build messaging capability in your app.
Thankfully, you can easily do so using technology such as WebRTC. WebRTC enables you to incorporate communication channels into your app and other enterprise tools to enable communication within the web interface. The only fallback with this method is that the customer has to download the app.
You can use in-app messaging for more specific reasons such as onboarding, where you invite a new member into your app. You can also use it to introduce new or under-used features, and also for promotional messaging by creating more targeted messages which specify a location and in-app behavior.
You can also include a message center in your app, which works well with non-urgent messages.
Push notifications are a mode of communication that is built into every mobile device. This is the most crucial communication channel used by apps for engagement and transactions. Because most people download apps and rarely use them, push notifications gives your customers a heads up that they have opted into products and services. They send messages, badges, or alerts even when the screen of your device is closed or when you have locked your app. Notifications are made possible through Google Cloud Messaging (GSM) and Apple Push Notification Service (APN) to the client’s Google or Apple device.
These messages lead the customer back to the app or service. They are different from texts because they employ a restricted character limit to create a higher click-through rate. Today’s push notifications are evolving into richer and more interactive mediums. For you to send such messages to a customer, he or she has to opt-in. When you combine push notifications with a message center, the rate of message reads shoots up.
Messaging apps are budding up on every corner. Apart from Facebook Messenger and WhatsApp Messenger, there is Viber, Apple iMessage, WeChat, and Kik. The use of messaging apps is increasingly rising especially among millennials. These apps provide a richer way for you to communicate with clients without the limitations of SMS. They enable the use of GIFs, stickers, videos, emojis, and also provide location information.
Facebook and WhatsApp messenger offer advanced features such as high-res pictures and typing indicators.
Google’s chat messaging service for android phones has been in development for years and was rolled out last year. The messaging app has features such as videos, group texts, read receipts, and typing indicators.
How to choose the best mobile interface
You can use as many interfaces as you want to meet your customers where they are. Even so, factors such as the size of your audience, the importance of your message and the frequency of communication will help you decide which channel will suit you best.