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Twitter Unveils Blue for Business Service

Twitter Blue for Business Service Twitter on Tuesday announced its new ‘Blue for Business’ service, a new way for businesses and their affiliates to verify and distinguish themselves on the micro-blogging platform.

As a Twitter Blue for Business subscriber, a company can link any number of their associated individuals, businesses and brands to their account, Twitter said in its Business blogpost.

When they do, associated profiles will receive a little badge of their parent company’s profile picture next to their blue or gold checkmark.

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This connection will help businesses to create networks within their own organisations on the micro-blogging platform.

Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business.

“This is an incredible moment for businesses to further incorporate their affiliated individuals, businesses and brands into the DNA of Twitter,” the company said.

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“In the future, we plan to layer more value into the offering to help businesses and their affiliates get the most from Twitter,” it added.

The micro-blogging platform is piloting Blue for Business with a select group of businesses for now, but next year it will roll this out to more businesses who wish to subscribe.

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