There’s a reason why influencer marketing has grown by leaps and bounds over the last few years. It delivers quick results, and is very cost efficient. Besides, it’s an awesome tool for promoting niche products by harnessing the power of the Internet.
For those unaware, influencer marketing involves getting famous social media personalities to promote a product or campaign on their social channels. These could be YouTubers, bloggers, Instagrammers and many more. We’ve got a few tips that brands must look at while indulging in influencer marketing. Let’s have a look at them.
Choose influencers wisely
The first rule in the influencer marketing guide is to choose your influencers wisely. The best way to do that is by investigating their previous posts. It also helps to see the comments of their followers and analyze their demographics to finally decide if the person fits the bill or not.
Creative liberty is a must
Once an influencer is chosen, you need to be very sure that they get to work in their usual zone. By that we mean that it doesn’t help if they are asked to go out of their way to promote your brand. Too many rules and regulations may result in a failed marketing attempt. And it will also be visible in the posts; leading to more chances of the followers finding out about the campaign.
Follower counts don’t always matter
You can have a person with a small follower count get you more influence than someone with huge support. That’s because relevancy is more important than reach when it comes to influencer marketing. The right targeting and selection will make sure that your brand reaches the apt audience, even if it’s a small group.
Track your campaigns
Always make sure to track your campaigns for how well they are performing. This helps you realize your mistakes, if there are any. In return, your selection of influencers and your planning of future campaigns becomes even better, resulting in even more cost efficiency.
Don’t make your campaigns look obvious
Although this point concerns influencers more than it concerns brands, it is always good to remember. The viewer’s interest in a product will dwindle the moment they come to know that it’s something sponsored by a certain brand. Not only will this hurt the brand, but it will also damage the influencer’s credibility. The placements should hence be very subtle.
Those are some of the main tips that we think every person wishing to get into influencer marketing should follow. Do make sure to share these with others who you know would be interested in them.