Because people have their phones in their pockets at all times, text messages are a great way to reach out to your target market about products and services you may want to share with them. At the same time, people receive a lot of text messages on a daily basis, so what do you need to do if you want to stand out from the crowd? Review a few best practices below, and find SMS autoresponders for your business to help you develop a strong relationship with your target market.
1. Remember That Relationships Are Key
No matter how much digital technology you incorporate in your text message marketing campaign, it is all about relationships. If you want to convince someone to take a specific action, you must develop a strong relationship with them. For example, if you were talking to somebody, you probably would not lead with a specific discount. You would probably start off with a greeting.
Therefore, you should do the same thing when you put together your digital marketing campaign. Use your campaign to gradually build relationships with your target market and move them down the sales funnel. That way, you will have a better chance of earning a conversion in the end.
2. Value Your Recipient’s Time
Text messages have to be short, sweet, and to the point. If you send a long text message to someone, you show the recipient that you don’t value their time. People are going to get intimidated if you send them an incredibly long message, so try to put the most important information relatively early in the message.
Furthermore, depending on the program you choose, you may have to spend more money if you want to send a longer text message. As a result, you should keep the text message short.
3. Timing Is Everything
When you run a text message marketing campaign, timing is everything. If you understand your audience, you will know what they find most valuable when. What time of day do you want to send a text message to your target market? When do you think you have the greatest chance of them opening it?
If your target market recently made a purchase, what does that say about their current interests? What products and services do you offer that they might find interesting? Your text messages should take into account what your audience will find most valuable and when you have the greatest chance of getting them to read the message.
4. Protect Your Business and Your Brand
You need to protect your brand and your business. If you have ever gotten a text message from a company, you have probably seen that the phone number is really short. For example, it might only be five digits. This is a gateway that you can purchase from an SMS provider that can help you shorten your number and make it more memorable.
At the same time, you need to make sure that you are not sharing that number with another company. Otherwise, if that company does something wrong, it could be a reflection on your brand as well, as unjust as it might be.
5. Always Give Your Customers an Option
There are plenty of customers who will prefer receiving text messages instead of emails from your company. On the other hand, text messages are not perfect for everyone. Some people might not want to receive text messages from your business anymore, and that is fine.
You need to give them an option to opt out. For example, you might want to let your customers reply “STOP” to unsubscribe. Of course, let them know that they can sign up again at any time, but if you continue to send them text messages when they do not want them, you will simply alienate them from your business.
Get the Most Out of Your Text Message Marketing Campaign
Ultimately, there is a lot to remember if you are interested in designing a strong text message marketing campaign that can help you develop strong relationships with your customers. Keep in mind that the business world is very competitive today, so you need to find ways to separate yourself from the other businesses in your field.
A text message campaign is a great way to do so, but you need to use the right tool to help you maximize your conversion rate. Do not hesitate to reach out to an expert who can help you design a strong text message marketing campaign.