Photography really does play a huge role when it comes to business marketing. Images can bring your site to life and it can also help you to tell a very engaging story when it comes to social media. If you are somewhat intimidated by photography, then you are certainly not alone. Many small business owners probably think the same way that you do, but the more pictures you take and the more you edit, the better you will get.
Get a Good Camera
It’s so important that you get a good camera. If possible, you need to make sure that it is DSLR. You don’t need all of the lenses, bells and whistles, but you do need something that gives you the chance to adjust settings, zoom and focus. Once you get a new camera, make sure that you read through the manual and play around with the features. If you need some guidance or if you need a bit of help using the camera then remember, you can always sign up for a photography course. You can also check out the Backlight website if you plan on taking photos with a phone.
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Practice Taking Natural Photographs
Now that you have a camera, you can then begin to take some high-quality photos. You need to try and make a point of taking pictures of your events, people, services and products. Ideally, you should have them to-hand in case any representatives want to use them. It’s also helpful for you to have a variety of sizes and resolutions, so you can update your images as and when required.
Tell a Story
The best photos tell a story about your company, your services, or your products. Static shots are necessary, but at the same time, you want to show engagement with your customers too. These photos are very useful when it comes to social media, as people expect and ultimately want to follow stories. Think about your core mission for your business and then find ways to create that mission on a visual basis.
There is nothing worse than taking staged shots. You don’t want to get a row of people who are all grinning at the camera. You want to take photos when people are interacting, being natural or even doing things in general. If you can do this then you will soon find that you are able to take way better photos of your business activities. If you are having a hard time taking photos that look natural then practice around the house with your family or even your pets, so you can perfect the angle you need to take the photo from. Little things like this can really help you to get the best result out of your business photography, whether it’s for your website or for your social media pages.
Believe it or not, natural lighting is always better than the lighting that comes from a flash. This is especially the case if you are a beginner trying to photograph your day-to-day business activities. If possible you need to try and shoot outdoors or in a setting where you are able to attract a lot of light. If you can do this properly then there’s no reason at all why you shouldn’t be able to come out on top.
Rule of Thirds
If you can follow the rule of thirds, then you will always have the professional shot you are looking for. It also stops you from centering your subjects too much as well. This may sound somewhat counterintuitive but at the end of the day, photos look better this way and they are also much less amateur. If you want to try and put this into practice as much as possible then imagine horizontal lines and vertical lines that cross over the image. If you have a face, then place it on one of the spots where the lines cross over. This is known as a hot zone and it gives you the chance to give your photo a good sense of movement, interest and urgency. This tip is ideal if you are taking photos for your business LinkedIn profile or if you are taking portraits of your employees.
In addition to having a fantastic camera, you also need to make sure that you have some good editing software. You can use the basic software that comes with your camera or even your smartphone if you want, but there are tons of free versions out there if you just don’t feel as though this is good enough. If you edit your photos, then make sure that you don’t overdo it, because if you do, then you will soon find that you end up compromising the overall image.