Sony Ericsson K770 Cyber-shot Camera Mobile Phone launched

Sony Ericsson K770 Cyber-shot mobile phone

Sony Ericsson has unveiled its latest K770 Cyber-shot mobile phone. The new device is not only a sleek phone, but also a digital camera and a photo album.

Measuring a mere 14.5 mm in thickness, the Truffle Brown colored K770 has the ability to click pictures as good as a single digital camera. The pictures from this mobile phone can be printed up to A4 size (297mm x 210 mm). Furthermore, the camera has a powerful photo light for indoor photo-taking and filming, thus it can also be used to shoot videos. To get the perfect click, all you need to do is slide open the lens cover, find the subject and shoot.

Helene Barnekow, Head of Central Marketing at Sony Ericsson said, “The best moments in life always seem to happen when you don’t have a camera. If you like the idea of having a snapshot camera on your phone, and want shots that look good in your family album, then the K770 is perfect.” Barnekow further added, “The real beauty of the K770 is that you can let your friends and family share your experiences. Once you’ve captured the moment, it’s easy to print the picture or upload it immediately to your personal on-line gallery.”

Once the K770 Cyber-shot mobile phone is in camera mode, the 1.9-inch screen becomes the viewfinder, and the Cyber-shot based menu becomes visible and the user can see eight lit icons appearing across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light.

In case the light conditions are poor, the user needs to simply select Photo fix for PC-free photo editing on the phone.

The slide show option is the easiest was to share photos clicked on the K770.

To transfer photos swiftly from the K770 Cyber-shot phone to your PC or laptop, you need to simply use the USB Cable provided in-box to drag and drop them from one to the other. On the other hand, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at up to A4 size. What’s more, you can even connect your K770 direct to a printer using PictBridge for PC-free printing.

Apart from the stupendous camera features, the Sony K770 Cyber-shot camera phone supporting Memory Stick Micro (M2) includes a 256 MB memory card that allows you to store up to 200 photos of the finest quality. The phone memory is of up to 16 MB The in-built media player makes it possible for you to groove whilst you are going throught your photo album. Alternatively, you can tune in to the FM radio with RDS that seeks out clear reception when you’re on-the-move.

For further pleasure, simply get the Stereo Bluetooth Headset HBH-DS200 auto-paired with the K770, which offers up to 6 hours of talktime or music listening time.

The Sony K770 Cyber-shot camera is a GSM/GPRS 900/1800/1900 and UMTS 2100 phone that will hit selected markets in Q4 of 2007.

The other significant features of Sony K770 Cyber-shot camera in a gist:

Advanced Camera Features

  • 3.2 megapixel camera
  • Auto focus
  • Digital zoom, 3x
  • Active integrated lens cover
  • Illuminated camera icons
  • LED photo light
  • Photo fix
  • Picture blogging
  • Video recording
  • Video calling
  • Picture messaging (MMS)
  • Video viewing
  • PictBridge
  • Advanced Phone Features

  • Bluetooth stereo (A2DP)
  • Media player
  • FM Radio with RDS
  • TrackID
  • Music tones (MP3/AAC)
  • PlayNow
  • RSS feeds
  • Access NetFront Web Browser
  • Polyphonic ringtones
  • Speakerphone
  • Vibrating alert
  • Email
  • Predictive text input
  • Sound recorder
  • Text messaging (SMS)
  • Navigation key
  • Picture wallpaper
  • Wallpaper animation
  • 3D games
  • Java MIDP 2.0
  • Video streaming
  • Alarm clock
  • Calculator
  • Calendar
  • Flight mode
  • Notes
  • Phone book
  • Stopwatch
  • Tasks
  • Timer
  • Bluetooth 2.0
  • Modem
  • Synchronization
  • USB mass storage
  • USB support