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Sony announces Bravia WE5 Eco TV in new greenest ever LCD TV range

Sony Bravia WE5 Eco TVSony introduces a new LCD TV in its Bravia family called the WE5 Eco TV. As the name suggests, the new LCD TV is in fact loaded with features that should cut down energy costs while retaining the picture quality.

Boasting of two display options namely in sizes of 40/46 inch, the new WE5 LCD TV offers full HD 1080p images. The TV is a display of Sony’s eco-innovation thanks to the many environment-conscious functions it wraps in.

The TV includes the world’s first micro-tubular HCFL backlight that lowers power consumption by more than 50%. With the Smart Presence Sensor, the TV switches off the power when the TV is not being watched. In addition to this, the LCD TV also packs in an Energy Saving Switch that reduces power consumption to zero.

Adorning a space-saving design, the WE5 TV also lowers the transportation carbon emissions. Besides easily accessible energy saving Eco settings, the TV comprises of an easy-to-use electronic on-screen operation manual. Powered by Sony’s new Bravia Engine 3, the TV offers filtered and optimized pictures that have reduced picture noise.

With enhanced contrast and color range, the TV packs in features like Motionflow 100Hz technology with Image Blur Reduction. Carrying the ‘EU Flower’ Eco-label from the European Commission, the TV is certified ‘green’ and complies with strict ecological and performance criteria.

Sony’s Bravia WE5 Eco TV is expected to arrive in stores by spring 2009. There is no word though on the price of the LCD TV.