Food delivery platform Zomato here on Friday announced the plan to launch Zomato Originals, which will have 18 shows for the next three months, starting September 16.
Available on the Zomato app, videos would be categorized by genre, letting users watch 3-15 minutes video across shows, recipes and sneak-peek restaurant stories.
“We are constantly looking for new ways to engage our users around food. Most of our users visit the app several times a week. This presents an opportunity to further delight our users using Zomato Originals,” said Deepinder Goyal, Zomato founder and CEO.
The Zomato video experience will launch over 2,000 videos that included Zomato Originals, which will be available in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.
All Zomato Original shows are around food, but with a twist. Comedy, reality, fiction, advice and celebrity interviews will explore food in unique, engaging and entertaining videos.
“We combined all things food with binge-worthy genres and came up with a diverse slate of shows. With shows in both Hindi and English, we hope every corner of India will tune in to Zomato to hone their taste buds,” said Durga Raghunath, Senior Vice-President (Growth), Zomato.
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Food and You with Sanjeev Kapoor, Banake Dikha with Sumukhi Suresh, Grandmaster Chef with Sahil Shah, Starry Meals with Janice, Race Against the App and Dude, Where’s the Food with Jordindian are some of the binge-worthy pairings available.
All episodes are bite-sized (3-15 minutes). They were primarily shot in a vertical frame, ideal for app-based mobile viewing, the company said.