Instagram’s finally begun rolling out its Live Stories feature for users across the globe as part of version 10.0 and above of the app. The tool was first announced for the US back in November last year and will hit people worldwide over the course of the next week.
Instagram’s take on live broadcasting is similar to parent company Facebook’s live video. The key difference is that the former instantly disappears the moment it ends and does not get saved for later viewings. The feature appears as part of Stories and can be accessed by swiping right from the main feed.
A Start Live Video option should now be present in camera alongside Normal, Hands-free, and Boomerang. Individuals can livestream their activities for up to an hour. Instagram automatically notifies a person’s friends about their impending broadcast and lets them comment on the proceedings.
People will be able to pin a remark for viewers to see and have the power to switch off comments completely. Instagram is also encouraging users to check out popular real-time stories via Top Live in Explore.
Instagram Stories hit headlines recently when the company announced that it was planning to usher in more advertisements within the section. Specifically, it’s looking to introduce full-screen video ads as Stories from businesses such as Airbnb, Nike and Netflix. The promotions are currently being tested among 30 clients and will expand to others in the future.