Back in January, a beta version of the BlackBerry WebWorks SDK for tablet operating system and new services and developer tools designed for mobile phones were introduced by RIM. The company now sheds some light on its plans to design an innovative mobile gifting platform for carriers that will enable one authorized BlackBerry subscriber to use their postpaid or prepaid account to instantly gift airtime, apps and other services requested by another BlackBerry subscriber.
Aimed at uplifting the user experience, the new BlackBerry Messenger mobile gifting platform will amalgamate BlackBerry App World and carrier billing systems. The platform will also enable the gifting requests and approvals to be handled directly between the BlackBerry subscribers using BBM with transactions that are secure and authenticated.
“RIM is committed to aligning with carrier business models to deliver innovative and relevant mobile commerce solutions,” explained Jim Balsillie, Co-CEO at RIM. “There will be many usage scenarios and circumstances that can be accommodated through the BBM mobile gifting platform around the world, but the easiest for many people to readily envision and appreciate is the simplified act of a parent approving their child’s request for additional airtime minutes or an app purchase with a single click using BBM.”
Through the platform, carriers will be enabled to sell airtime to BlackBerry prepaid subscribers and serve consumers with unique value. Interestingly, BlackBerry subscribers will also be able to purchase or gift airtime, applications and other carrier services and charge the purchases to their existing postpaid or prepaid account.
RIM is currently planning to provide carriers with the all-purposive BBM mobile gifting platform. For more updates, stay tuned.