On Wednesday, Adobe Systems Inc. announced that it has signed a multi-year agreement with Google Inc. to distribute the Google Toolbar with various Adobe products. The first product to be bundled with Google Toolbar will be Adobe’s digital media player, Macromedia Shockwave Player. It will be offered as part of the Shockwave installation process for Internet Explorer on Windows.
The San Jose California-based software company, Adobe says that the Shockwave Player is downloaded 200 million times and is installed on more than 55 percent of Internet-enabled desktop computers. The Google Toolbar will now be offered as part of the Shockwave Player installation process for Internet Explorer on Windows. Under the terms of the agreement, the Google Toolbar will also be offered as part of other Adobe product installations in the future.
The deal calls for people to receive Google Toolbar Web search software each time they download the Shockwave player for use with a Microsoft Internet Explorer browser. The multimedia playback software allows users to view interactive Web programming such as games, entertainment, business presentations and advertisements via a Web browser.
“As leaders in our respective market categories, it’s fitting for Adobe and Google to work together to improve the ways customers engage with ideas and information,” said Shantanu Narayen, president and chief operating officer at Adobe. “Our customers will benefit from the power and convenience of the Google Toolbar, and the popularity and reach of Adobe technology gives Google even broader exposure to a growing base of consumers. We expect the agreement to represent significant revenue to Adobe over a period of years.”
Google is racing to make deals with software and computer makers to ensure convenient access to its search software, much ahead of the arrival of Vista, the new version of Microsoft’s Windows operating system, expected for final release in January 2007. Microsoft is expected to offer its own search system as a default setting in Vista, potentially lessening Google’s dominance of the consumer Web search market.
This is the second big Google Toolbar announcement in the past month. In May, Google announced an agreement with Dell which is now preloading Google Desktop and Toolbar on its PCs, as well as adding Google Search to the Internet Explorer 6 side pane.