Canon has just introduced two 7.1 mega pixel cameras which join the company’s legendary line of thin, trim, Digital ELPH cameras. The new entry called the PowerShot SD750 Digital ELPH and the PowerShot SD1000 Digital ELPH. These two sleek digital cameras are seriously meant for the stylish at heart.
According to Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., “Despite all of the emphasis on their sleek and stylish stainless steel shells, The PowerShot SD750 and SD1000 Digital ELPH cameras are first and foremost, Canon cameras with all of the acclaimed quality, integrity, imaging excellence, design innovation and intuitive engineering that we bring to our products.”
The PowerShot SD750 Digital ELPH camera features artfully sculpted contours, with etched surfaces. This camera has a newly enhanced three-inch LCD display.
Available in either original silver or dual-tone matte black and silver design case, the SD1000 Digital ELPH camera has a minimalist look with cleanly rendered lines and squared-off edges. The dual-tone model is edged in matte-black accent and has a matte black finish on the barrel of the camera’s 3x (35-105mm equivalent) optical zoom lens and the ELPH trademark “circle” that rings the lens.
The all new Digital ELPH cameras from Canon have a host of great features. Firstly, you should know that the “brain” or Canon’s super efficient image processor that is used in the ELPH cameras is a DIGIC III Image Processor that is responsible for the camera’s higher performance levels including faster start-up, autofocus and shutter response times, improved image quality and more efficient power consumption. This results in extended battery life under typical shooting conditions.
Secondly, all the newly launched digital cameras from Canon have the new Face Detection AF/AE/FE technology, which enables the camera to detect, lock on and track multiple human faces in a scene. All the user has to do is press the shutter button halfway. Based on Canon’s Intelligent Scene Analysis/iSAPS technology, the face detection algorithm automatically prioritizes, focuses and uses flash to ensure the best possible results.
Working together with Face Detection is the “Red-eye Correction” feature that helps to detect and correct red-eye during playback mode. When viewing photos on the camera’s LCD screen, images can be corrected.
Both the Canon SD750 Digital ELPH and the SD1000 Digital ELPH have a a bright 230,000 pixel LCD screen that features Canon’s new PureColor LCD, which offers a layer of protection to the LCD screen, allowing it to resist scratches, smudges and fingerprints. The Canon SD750 Digital ELPH camera has a three-inch LCD screen, while the SD1000 Digital ELPH has a 2.5-inch one.
The Canon PowerShot SD750 Digital ELPH and the PowerShot SD1000 Digital ELPH cameras are able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This allows the cameras to utilize faster shutter speeds, while reducing the effects of camera shake and subject movement during hand held or low-light photography.
Besides, both the new Digital ELPH cameras from Canon offer the option of “Auto ISO Shift”, which, at the touch of a button, can accurately increase the ISO up to 800. Again, this feature helps to do away with camera shake due to low-light or unsteady shooting conditions.
The Canon PowerShot SD750 Digital ELPH camera also features a “Touch Control Dial” on the rear panel. This dial provides easy access to many operations such as model selection, setting of ISO speed and other value settings. Besides, the SD750 is also a very lightweight and compact camera.
The Canon PowerShot SD1000 Digital ELPH camera incorporates an optical viewfinder. Unlike the SD750 which has a touch dial, the PowerShot SD1000 utilizes the more traditional ELPH function setting button.
Just like all the other PowerShot digital cameras, the SD750 Digital ELPH and the SD1000 Digital ELPH cameras work seamlessly with Canon’s compact photo printers as they too feature the Direct Print function. All one has to do is simply connect the PowerShot digital camera to a Canon compact photo printer such as the PIXMA mini260 model.
Lastly, the Canon PowerShot SD750 and the SD1000 Digital ELPH cameras are fully compatible with Microsoft’s newest operating system, Windows Vista. In fact, Canon announced that all its cameras announced in 2007 will be Certified for Windows Vista. Besides, all current models are fully compatible with other operating systems such as Windows XP and Mac OS X (Versions 10.2-10.4).
The Canon PowerShot SD750 Digital ELPH camera will be available in the latter part of March 2007 for a price of $349.99, whereas the SD1000 Digital ELPH camera will be priced at $299.99. Both these digital cameras ship with a rechargeable battery pack, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite.