Shaadi.com and Vodafone bring the matrimony service to mobile phones

Vodafone and Shaadi.com have teamed up to bring an opportunity for Indians to meet their soul mate via mobile phone. In a plush event held at Mumbai, the two-companies announced the first-of-its kind tie-up in the country that will bring India’s largest matrimony site to the widely used mobile service.

Harit Nagpal, Anupam Mittal

Yes, that is right, users can now avail Shaadi.com matrimonial service through Vodafone in their mobile phones. The service is offered via WAP, text messaging and Voice and users can choose one of these as per their comfort to log in to Shaadi.com. All that the Vodafone customers have to do is access this service by calling 57007 or SMS ‘Shaadi’ to 57007or on Vodafone live! by clicking on shaadi.com link on Vodafone live! This service is powered by Mauj Mobile.

The Shaadi.com matchmaking service has already been made live and Vodafone users can avail it right away.

Anupam Mittal, CMD, People Group, said, “Shaadi.com has always believed in innovating and bringing the latest technology to our customers by enabling them to enjoy our services in a way that’s convenient to them. With the alliance with Vodafone – the premium telecom service provider, Shaadi.com has created the concept of ‘Matrimony on the Move’, thereby making our matchmaking service accessible to millions of people. Earlier we had a presence on online, offline, DTH and now post this alliance with Vodafone; Shaadi.com will be available on the mobile platform as well, making us the only player providing 360 degrees matrimony services,” commenting on the tie-up.Shaadi.com Ad

Harit Nagpal, Director – Marketing and New Business, Vodafone Essar, said, “With ‘Shaadi.com on Vodafone’ customers can search for a life partner on the go, on SMS or call; without having to necessarily log on to the net. This is another important service to add value to our customers’ lives.”

Explaining the shift of matrimony service provider from Web platform to mobile platform, Nagpal explained that only 4 percent of total Indian population accessed the Web through their desktops. With the latest offering, as much as 25 percent of all the Indians can now access Shaadi.com from anywhere, anytime without being tied up to their PCs.

The Shaadi.com application will be available via Vodafone for the following charges:

  • SMS to 57007 – Rs.3/SMS
  • Calls to 57007 – Rs.6/min
  • Vodafone live! Usage charges – 10p/10 kb
  • To pull someone’s profile on SMS and Vodafone live! – Rs.10/profile
  • To express interest on SMS and Vodafone live! – Rs.10/interest
  • To connect a call with another user – Rs.10/call.