Samsung Telecommunications India (STI) has announced some irresistible offers for the consumers in India. The ‘Scene Change’ Consumer offer is set to change the scenes of Samsung mobile user’s life by showering gifts ranging from 24 carat Gold Plated Coins to cars and much more.
If you are the lucky Samsung Mobile Phone customers, you can win the Gold plated coin and a Vodafone prepaid SIM card for Vodafone subscribers accompanied by scratch card that may reveal gifts like Honda Accord cars or Hyundai i10.
This is not it. The lucky ones can also win Bajaj Platima 100cc Bikes ; Samsung 26 inch LCD TVs ; Samsung 1 ton AC ; Samsung 200 lts Refrigerators and Samsung 21” Color TVs along with many other ‘state of the art’ Samsung consumer electronics products. There are chances of winning gifts worth over 10 crores!
The offer is valid till 15 August, 2008.
“True to our brand philosophy of ‘Next is What?’, this consumer promotion is not only exciting in terms of the quantum of gifts to be won by consumers but also in terms of the quality and the value of gifts to be won,” announced Sunil Dutt, Country Head, SAMSUNG Telecommunications India,
Yes, a very heavy promotion of its products by Samsung. Samsung is planning what it calls ‘innovative advertising and marketing programs’ to strengthen its position in the GSM handset market in India where it claims to be the number 2.
While Nokia has always been the number one in Indian mobile market scenario, Sony Ericsson and Motorola are also catching up very fast with handsets that woo the India consumers. By making Indian perfectionist and intelligent superstar actor Amir Khan its brand ambassador and the latest offer Samsung is trying hard to secure its stand (with such offers even before Diwali!) and even rise in its position in the market.
The Samsung phones have been stylish which it also claims to be advanced mobile phones aimed at consumers across the ‘multimedia (Imaging & Music), business, lifestyle and popular segments. The mobile phones from Samsung are priced from Rs 1,696/- to Rs 27,599/- .