Apple iPhone shipments suffer worst quarterly decline, Samsung rules

Apple Samsung Shipments

Samsung is reported to have shipped twice as many phones as Apple in the first quarter of 2016, with the latter suffering its largest ever quarterly decline for iPhone shipments. According to market research firm TrendForce, worldwide smartphone shipments for all brands combined are showing a year-on-year decline of 1.3 percent and a drop of 18.6 percent as compared to Q4 2015.

Big brands vs Chinese brands:

Industry experts think the gloomy figures mainly have to do with falling mobile device sales in mature markets. The top brands including Samsung (81 million shipped) and Apple (42 million unit shipments) have also taken a hit from Chinese competitors that together boast of 125 million shipments in Q1 2016. Gaining from higher subsidies for 4G handsets from local telcos, Chinese vendors claimed 42.9 percent of total smartphone shipments during this period.

Apple vs Samsung:

Samsung and Apple are predicted to achieve 316 million and 213 million unit shipments in 2016, correspondingly. Apple’s projected numbers show a 10 percent decrease as pitted against 2015. Still, its release of the mid-range iPhone SE is expected to cushion its flagging business in Q2. As for Samsung, the company’s J series, and its early launch of the Galaxy S7 and S7 Edge are said to have helped the brand ship 2.5 percent more devices than it did in the last quarter of 2015.

Worldwide mobile market share:

In terms of total market share in the first quarter of this year, Samsung remains on top with 27.8 percent and may do even better in Q3 when the rumored Galaxy Note 6 hits shelves. Moving on, Apple takes 14.4 percent of the pie, while Huawei trails along at third place with 9.3 percent. With 5.8 percent of shipments, Lenovo comes in fourth, but is closely followed by Xiaomi and LG which command 5.5 percent and 5.1 percent of the market share, respectively.

Do note that the above numbers are related to smartphones shipped to retailers and not end user sales. So they can only offer a rough idea of how different brands are performing in the global mobile device market.

UPDATE: Apple has reported negative growth in iPhone sales in its January to March 2016 quarter. Industry watchdogs predict that the company’s revenues from its smartphones sales will continue to fall as Chinese brands earn increasing favor in their home countries.