Samsung to launch glossy black Galaxy S7 to take on iPhone 7

Samsung Galaxy S7 Onyx Black
Samsung Galaxy S7 Onyx Black

Post the Galaxy Note 7 debacle, Samsung’s been trying to make up for the loss of the phone by going all-in with the Galaxy S7. It’s already launched a Blue Coral color variant which it borrowed from the fire-prone series and now it’s apparently going to take a leaf out of Apple’s playbook by outing a glossy black iteration.

The Galaxy S7 is already available in a Black Onyx variant which has been around since its unveiling 9 months ago, alongside Gold Platinum and Silver Titanium. Industry sources are now telling The Investor that Samsung is getting to ready to launch a glossy black shade early in December.

This would pit the Galaxy S7 directly against the iPhone 7’s Jet Black and Matte Black models. According to the publication, the company’s color strategy and cash benefits are boosting demand for the handset over the latter in South Korea.

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It backs up these claims by asserting that the new Coral Blue Galaxy S7 has been selling nearly 15000 units every day on average. On the other hand, the iPhone 7’s daily sales have supposedly fallen to 10000 units in the country recently.

Interestingly, a separate Reuters poll has found that Samsung’s brand reputation in the US hasn’t been heavily affected after the Galaxy Note 7 disaster. 27% of the 5400 people surveyed said they would first consider the manufacturer when buying a new device in spite of knowing about the recall.