Those wishing to buy for themselves a Samsung Galaxy S6 or perhaps its Edge cousin will be pleased to know that the price points of these devices are set to be dropped by the company. It will be doing so in order to counter the fall of its profits in the last quarter, by perhaps attracting more people towards the handsets owing to their reduced retail values.
This is the right time for the company to come up with this move. That’s because August 13 will be seeing all-new high-end smartphones from Samsung making their debut in New York. With those out in the market, the slightly older Galaxy S6 range could do well among those who want a highly advanced device but don’t wish to pay as much as they’ll have to pay for the Note 5 or the S6 Edge Plus.
During its earnings call for Q2 2015, the South Korean giant announced posting a revenue of 48.5 trillion won (approximately $41.7 billion) and 5.75 trillion won (approximately $4.9 billion) in net profit. This means that while its financial performance improved on a quarterly basis, Samsung’s profits dropped slightly in comparison to the same period a year ago.
Admirable semiconductor sales are what helped the firm’s profits increase over the quarters, but a combination of high marketing expenses and low smartphone shipments is what is being blamed for the limiting of its profits. It is also believed that the company has suffered because it miscalculated the demand of the Galaxy S6 Edge which sold more units than expected, leading to shortage of supply.
For consumers however, all that matters now is that prices of the Samsung Galaxy S6 and the S6 will be coming down soon.