The race over foldable smartphones is starting to heat up, with Huawei and Samsung competing to see who will deliver the goods first. The South Korean brand has now issued a fresh volley by announcing that it’s going to show off the handset as soon as November this year.
Samsung Mobile CEO DJ Koh told CNBC on the sidelines of the IFA 2018 that “it’s time to deliver” on a foldable smartphone. The firm conducted surveys to detect interest levels, with the results coming back positive. He didn’t elaborate on any design specifics, but he did say that the company was looking into how to differentiate the experience from how a tablet functions.
Samsung Foldable Phone Features
This is a big clue, since it indicates that the foldable device will be phone-sized when folded and tablet-sized when unfolded. Koh says users will be able to take advantage of most of its functions when folded, but if they need to browse or see something, they might have to unfold it.
Here he wonders why a consumer would buy it if the unfolded experience is the same as a tablet. In that light, he says each device, feature, and innovation should have a meaningful purpose. Koh then indicated that more details could be forthcoming at the Samsung Developer Conference taking place in San Francisco from November 7 to 8.
Koh didn’t specify when a full launch would take place or when the bendable wonder would go on sale. Earlier rumors had hinted at an early 2019 unveiling, perhaps at the CES 2019 in January. The CEO went on to discuss how the development process for the handset is complicated, but the brand has nearly concluded it.
Samsung needs a winner to turn things around since the Galaxy S9 didn’t do as well as the company had hoped. Having a foldable phone will help set it apart from rivals and command a higher price. Some say it could charge as much as $1500 (roughly Rs 107325) for it.