Rediff.com has announced to invest in Vakow.com. Rediff claims that the investment is a part of its strategy to encourage youngsters and promising start up companies to innovate and build world class products that will be mutually beneficial.
Vakow.com is a SMS content sharing social community, which was initially started by IIT Bombay alumni Rahul Gupta and Amit Upadhyay. It was first launched in October 2007.
This is the way Vakow.com works:
“Follow” interesting people and tags to receive SMSes from them
Users can post their SMSes on its website and share them with friends trough phone, email or on other social networking platforms for free of charge. Vakow further claims that users can stay in touch with their friends and receive lots of interesting SMSes through Vakow.com.
Ajit Balakrishnan, Chief Executive Officer and founder of Rediff.com, said, “We are delighted to extend our support to promising Start-up Companies, such as vakow.com – as their concept is built around forming social communities using the mobile medium which is fast becoming popular amongst the young Indian users”.
Rahul Gupta, CEO and Founder of Vakow.com, said, “We are very excited with the early success of our concept and the response from our community has been extremely encouraging. Our vision is to create the best & the largest SMS sharing community in India and Rediff’s investment will help us to execute our vision.”
Vakow also allows users to start their SMS blog, follow friends (or tags) to receive SMSes from them and comment on them from their mobile phones. Also, users can rate, tag and search for SMSes and also send free personal SMSes to any mobile phone in India.