Nonprofit organizations must often spend advertising dollars to raise money for their cause. Of course, the most popular way to do this is with events. By way of events, nonprofits have the ability to develop a community of passionate individuals, and with people in a single location, the message becomes louder and spreads easier.
Whatever the goal of a cause, organizations must disseminate information to the masses. While social media provides a great outlet for the public, this online channel doesn’t target the basis of charitable causes: the local community. After all, support comes in droves and attracting those individuals to an event or enticing them to donate relies a little bit on peer pressure. No one wants to be the person who doesn’t care.
This is where print campaigns can help. From hanging posters up in local shops and stores to handing out flyers and brochures on the street, organizations and associates can inspire the populace to attend a fundraising event or donate supplies to a cause with a variety of print media. While this might seem like an easy task, getting the attention of a local community could prove to be a bigger hurdle than some may think.
Here are some affordable ways that nonprofits can invest in print marketing to raise big dollars for their cause.
Newsletters and Flyers
Newsletters tend to be sent out to people who have already donated, but nonprofits can also send them out to potential donors as well. They let people know how donations are being used to benefit the community that the nonprofit serves. They can be filled with facts and figures, highlight volunteers and donors, and give updates on any new programs or projects that might be on the horizon. Donors like to know how their dollars are making a difference, and a newsletter is a great way to do that. This will encourage past donors to give again, and possibly give more.
Flyers can perform a similar function, but they are aimed at potential donors. They can look similar, but they should highlight how donations can help. If someone hasn’t donated before but is on your mailing list, then perhaps a new program will be just what piques their interest to write a cheque. To make this easy, use an online service to create a flyer design. Head here to see flyer templates, and choose one that will work best for your nonprofit. It’s a quick and easy way to create something that looks professional to send to potential supporters.
Sending out brochures is another method of print marketing for nonprofits. They tend to be geared more towards specifically talking about the nonprofit in a general sense, as opposed to a newsletter. They can still have timely updates, however. They should always come with a reply envelope and detailed information on how someone can donate. Making a donation should be as easy as possible, otherwise, you might lose some donations from people who don’t want to take an extra step. Make sure there is a donation form included on the brochure, and your online giving information as well. Make sure that your brochure is bright and looks professional. You can use MyCreativeShop to quickly design your brochure, and you can easily update it for every mailing period.
Believe it or not, but one of the most important things you can do to raise money is to thank those who have already donated. Every donor is important, but the 80/20 rule applies to fundraisers, too. Your entire operation will be funded by your top 20 donors. The better you thank them, the more they will give. Of course, you will send them a letter after each donation and provide them with a tax receipt for their gifts. However, you also need to provide them with regulation reminders that you love and appreciate them.
Postcards are a great way to do that. You can have a special design on the front, with a photo related to your cause, and “thank you” printed in a decorative font. On the back, take the time to handwrite a quick note to show how grateful you are for the support. Donors will love the personal touch.
Every year around the holidays, millions of people send cards to friends, family, and loved ones to express best wishes for the holidays. This can get expensive and time-consuming. However, an innovative charity can make it easier on their supporters, and get them to do some marketing work for the cause at the same time. You can send out pre-printed greeting cards that have information about your charity. Send a stack to each of your donors, and ask them to send them as their holiday greeting cards. This will get your information into the hands of many like-minded potential donors, and can lead to some incredible returns during the holiday period. Word of mouth is always the best marketing, and greeting cards are a great way for your nonprofit to earn some.
Charities can’t afford to limit themselves when it comes to marketing. They need to reach as many people as possible, but also do it in the most affordable way. Print marketing is one of the most important avenues a charity can use to reach new potential donors, and ask their current and former donors to give again. These tips and ideas will help with all of those so that nonprofits can do the good work that they need to do.