A survey conducted in Europe has concluded that people living with children are more connected to the internet as compared to the people not living with children.
European Interactive Advertising Association (EIAA) who surveyed 7000 people across Europe has reported that people living with children are 40% more likely to use the internet every week than people not living with children.
Further, the survey revealed that parents having very young kids aged between 0-4 years visit more health and film-based websites. While, people having slightly older children (5-9-years-old) visit game websites.
The survey also indicated that parents of children aged between 10 to 15 years visit price comparison sites while people having older children (16-18-years-olds) visit TV websites.
Nearly 7008 people participated in the random telephone interviews with 1000 respondents each in the UK, Germany, France, Spain, Italy and the Nordic countries and 500 respondents each in Belgium and the Netherlands.