Did you know that, according to a recent study conducted by HubSpot, an average of 61% of marketers will say that high-quality leads are the most difficult challenges in their everyday life? There is also that well-spread fear that happens in any small business at the beginning -> If you have no leads then you have no customers -> If you have no more customers left then you won’t have sales -> No sales means that no revenue is generated and the business will quickly flop.
Do you know what is the most important thing to do before sending an e-mail? To find the right person, because you cannot expect to conduct any decent business if you start from a general e-mail address. There are platforms to provide email and phone numbers like Signalhire, and they even offer a CRM system to process your raw data into nice and clear spreadsheets.
Now it’s time to build the perfect message, and that message should contain an attractive and clear value that should be transformed into a couple of loyal customers. Make sure it has an absolute killer of a title, as you want people to open your mail because they are curious to see what is inside. Another good tip when working on your e-mail marketing skills is to split your list of contacts into leads vs. customers because it will be easier to build a long-lasting relationship with your customers.
Create some series of emails that will take the lead all the way through the process, from saying hello and getting to know each other, to displaying whatever offers you know he needs to see. And this way, every time a new person signs up for your newsletter, he will receive the same quality of the onboarding process after becoming your client.
A really nice way of getting started is a blog, as it has proved to be an effective method in increasing interest in your brand and products. Try to post content relevant to your customer bases, such as infographics, case studies, videos, and how-to-guides. A thing that doesn’t cross through people’s minds is publishing articles on the other websites that are non-competing with you. You wouldn’t think so, but this kind of move will bring you a nice level of authority and might bring you some new audience members to your domain.
Try to use a Chrome email finder that will help you build lead magnets and maybe even respond to Quora questions because it is a platform with around 300 million users that have a monthly presence on the website. That can be a great opportunity for you to enlarge your customer base, and why not to go ahead and host webinars with them, as webinars can create a very engaging environment where people tend to collaborate more and allow themselves to be challenged by certain scenarios.
Search Engine Optimization
In case you were not aware of this, a whopping percentage of 94% of all the organic traffic on the internet comes from Google. Because where do you turn to when you have a burning question and want to find out the answer? That’s right, you google it, as apparently it has even transformed into a legit new verb “to google stuff”. So what time is better for a complete SEO optimization process for your platform? If you can manage to get into the 1st page of Google, then organic traffic will start flowing, and there are only benefits to it.
The Best SEO strategies are the ones that help you know your audience, create a buyer persona, and learn your customer’s challenges, interests, pain points, and much more. Once you have identified the list of keywords you want to be introduced with, smartly integrate them into your content. Also, don’t forget to monitor your performance, and take notes of which keywords are driving better traffic than others, and optimize the low-performing ones.
Chrome Email Finder
When it comes to building a database of leads and customers, everyone knows that email data lists are the most valuable asset of a businessman. That is why most of your efforts should go towards building and generating a list of e-mail addresses that have the potential to become customers. Those addresses could be uploaded into the Signalhire API system, and the program will provide email and phone numbers, including a list with all the contact information that could be found: Social media profiles, e-mail addresses, work phone numbers, and any other relevant information. We recommend you try their CRM system, as it can bring valuable input and help you minimize the effort spent on finding out contact information.
There are different CRM systems that will help you categorize and split your data, make your working process optimized, and speed up the lead generation. What app would you like to try in your work?