Nokia and Malayalam Manorama unveil India’s First Vernacular News Portal on Mobile Phones

Nokia and Malayalam Manorama logos Imagine reading your newspaper in your language on your mobile phone. Well, be ready to get the world’s news in your hands with Nokia’s latest mobile phone initiative.

Mobile phone giant has joined hands with Malayalam Manorama to launch India’s very first vernacular news portal. Thanks to this ground-breaking initiative, all Nokia GPRS enabled handsets users in Kerala will be able to access national and international news in their native language. Several categories of news such as sports, travel, music, astrology and movies, to name a few, can now be accessed with just a click on your Nokia mobile phones.

Malayalam Manorama is a top south based publication group and Kerala’s largest selling news paper. Speaking about the latest initiative, Mariam Mammen Mathew, COO, Manorama Online, said “As the industry leader in the our category, we are pleased to partner with Nokia, India’s no. 1 leading consumer-technology brand for this initiative. We are committed to provide our readers newer and innovative way to consume news and this will help us to further our bond with our consumers. True to the Manorama tradition, we will strive to reach out to all Malayalis, wherever they are – inside or outside India, on a desktop or on the move. ”

Devinder Kishore Marketing Director, Nokia India said, “Ease-of-use is a key Nokia proposition. As the leader, we are continuously working towards providing features and services that simplify the lives of our users. We have once again launched a path breaking application – ‘vernacular news portal’, a mobile newspaper in the palm, that enables users to view news updates in there native languages at their convenience”.

According to Kishore, at present internet access is still extremely low, especially in the smaller cities and rural areas. He further added that innovative projects such as the present one will help increase the internet penetration of mobile phones and bring the internet revolution to the masses. The new service further goes beyond the stereotype language barriers and extends the advantages of the Data services over mobiles to the people who are not well-versed with the English language.

And the good news doesn’t end there. Apart from the ‘mobile newspaper,’ Nokia has announced the availability of all value added services for the first time in 10 vernacular languages in partnership with the country’s leading media companies. The 10 vernacular languages included are Hindi, Punjabi, Bengali, Oriya, Assamese, Marathi, Gujarati, Tamil, Telugu and Kannada. For the very first time non-English in India will be able to enjoy ‘Search’ & ‘Mobile Advertising’, while making the “internet” and the “Search” facility accessible.

Downloading the Manorama news portal is an easy task indeed. The application can be activated on any Nokia GPRS handset such as Nokia 2626, 6233, 6300, 6131, N-72, N80, N95 etc.

To download Manorama news portal on your mobile phone, you need to:

  • Step 1: Type MM and send an SMS to 5555, to download the Nokia Malayalam Manorma news portal icon on your Nokia GPRS enabled handset.
  • Step 2: After sending the SMS to 5555, you will receive a URL on your handset and you can download the icon by clicking on the URL and view the latest news updates instantly which will be refreshed every 30 minutes.
  • So now neither do you have to carry the newspaper with you, nor require special time to watch the news channel to keep yourself updated. Be in touch with the latest happening around the world with your mobile phone, and get it all in your own language