Nokia has joined hands with fashion designer Giambattista Valli for a one-of-a-kind partnership between the two, to design the Nokia 7373 Special Edition mobile phone. The Nokia 7373 Special Edition combines the splendor of the L’Amour Collection of mobile phones with the creative talent of Giambattista Valli.
According to Giambattista Valli, “I was intrigued by the inspiration to define the mobile phones as a fashion accessory. Like a dress, shoes and jewelry accessory, the Nokia 7373 Special Edition phones follow the theme of my collection and I immediately imagined them as silhouettes dressed in my work. Depending on your mood, you swap bags and transfer the contents. Amazing to see how Nokia has applied this idea to the world of mobility. Just swap SIM cards from one mobile phone to another to match your personal style.”
The Nokia 7373 Special Edition mobile phone will be unveiled in style during the Paris Fashion Week at the “Dress you Nokia in Giambattista Valli” party.
The Nokia 7373 Special Edition mobile phone is available in two colors- Powder Pink and Black Chrome. The Powder Pink one combines the faded luxury of grand architecture of the L-Amour Collection with Valli’s iconic pearl necklace for a strap and a miniature pink skull. On the other hand, the Nokia 7373 Special edition Black Chrome combines its elegant glossy black appearance with a stylish gros grain and onyx-like crystal strap.
On purchase of a Nokia 7373 Special Edition mobile phone, the phone is pre-loaded with a “backstage pass”, which is a behind the scenes video that shows the viewer a glance into the life and inspiration of Giambattista Valli.
Besides, along with the Nokia 7373 Special edition mobile phone, you also get a number of matching Valli wallpapers, graphics and the exclusive ringtone “Rhodium”. The Nokia 7373 Special edition mobile will sell for a price of Eur280 (not inclusive of taxes).