Nikon Coolpix P7700 price chalked out at $499.95

Nikon Coolpix P7700 1

With the introduction of the Nikon Coolpix P7700, the company has a fresh flagship snapper for its Coolpix range of point and shoot cameras. Nikon claims this product is ready to set new standards for performance, versatility and functionality in the compact camera segment.

One of the prime features of the P7700 is its 12.2MP backside illumination CMOS sensor which is accompanied by a 7.1x zoom f/2 Nikkor glass lens. This apparatus makes for apertures of up to f/2, while it also covers an equivalent range from 28mm to 200mm, benefiting image quality and HD video recording a great deal. Few compact snappers offer the ability to shoot in the RAW format that allows clicking of uncompressed images, and the new Nikon device is all set to join them.

Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon, commented, “Nikon’s new Coolpix P7700 pushes the boundaries of traditional point-and-shoot cameras, offering stunning image quality and fast performance along with the freedom to customize every shot. Nikon’s flagship Coolpix P7700 is a powerful and versatile companion that consistently delivers incredible results in various shooting scenarios.”

Nikon Coolpix P7700 2

The P7700 also offers full HD 1080p video recording capabilities along with a number of movie customization options. Its ‘intelligent autofocus’ attribute works with all modes, while optical zoom is possible only with the Auto mode. For its display feedback, the camera relies on its 3-inch vari-angle LCD monitor which provides a wide-viewing angle and a 921,000-dot resolution.

The Nikon Coolpix P7700 comes with a price tag of $499.95, the camera will start being doled out in the US in September 2012.