The little blue bird that represents a certain microblogging website has now gone through a makeover resulting in a new Twitter logo. This feathery critter is said to represent the company, eliminating the need for text, bubbled typefaces and the letter ‘t’ in a lowercase format to indicate the service.
The San Francisco-based SNS has even detailed out the design aspects they’ve adopted. The reworked blue bird is based on simple geometry, says Twitter. To craft out this fresh logo, 3 sets of overlapping circles are utilized. The new image apparently reflects how the networks, interests and ideas of the company connect with others.
“Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company. Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter,” states Doug Bowman, Creative Director, via the official Twitter blog.
Moreover, Twitter has laid out a few dos and don’ts towards the use of its redesigned logo. The first point states that only the official and unmodified Twitter bird should be adopted while representing the company. The next noteworthy guideline is that the logo cannot be used with speech bubbles or words as an indication of the service. Apart from these, Twitter also prefers that the bird shouldn’t be animated, duplicated or reworked with a new color.
As we’re already mentioned, the new Twitter logo is already implemented and it will represent the SNS as a service and a company.