Netflix has started cracking down on password sharing. Well, it’s been a looming threat for a while now, so you can’t say you didn’t see that coming.
From now on, each extra member who uses the service outside your household will need to pay an added $7.99 per month.
The streaming giant announced its crackdown on password sharing beginning in the US.
“Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United States,” Netflix announced in a statement this week.
The company said that one Netflix account is for use by a single household only.
“Everyone living in that household can use Netflix wherever they are — at home, on the go, on holiday — and take advantage of new features like Transfer Profile and Manage Access and Devices,” the company said.
Those who pay for the Netflix Premium package with 4K streaming have the option of adding up to two extra members, but each one will still cost another $7.99 per month.
Netflix UK will charge subscribers an additional 4.99 pounds a month for each extra member.
The cheapest plans (Basic or Standard with Ads, which cost $9.99 and $6.99 per month, respectively) don’t have the option to add extra members currently.
The streaming giant experimented with paid password-sharing in Canada, New Zealand, Portugal and Spain in February.
Netflix originally planned to roll out “paid sharing” in the US during the first quarter this year but delayed it.
“We are planning on a broad rollout, including in the US, in Q2,” the company had said during it first-quarter 2023 earnings call.
“Paid sharing is another important initiative as widespread account sharing (over 100 million households) undermines our ability to invest in and improve Netflix for our paying members, as well as build our business,” the company continued.