MySpace has tied-up with leading publisher of children’s books, HarperCollins Publications to roll out a forthcoming title called “MySpace/Our Planet: Change Is Possible”. The book, which is essentially targeted towards the teens, is a revolutionary environmental activism book.
This is MySpace’s very first branded book that will include facts, tips, calls-to-action, and practical suggestions for teens who are keen to become active promoters and supporters of environmental causes, or perhaps just seeking to be more eco-conscious in the regular lives.
Jane Friedman, President and CEO of HarperCollins Publishers Worldwide said, “How great it is to launch a partnership with a company with as large an influence as MySpace on such an important topic.” Friedman, added, “This book will excite and empower young people to take a stand.”
Currently, MySpace users can go ahead and submit their innovative ideas for guarding the planet in several ways, on the online MySpace OurPlanet community (http://www.myspace.com/ourplanet). MySpace/Our Planet: Change Is Possible will be out on shelves in March 2008 on the wake of Earth Day on April 22, 2008.
Every chapter of the book will include the tips and ideas shared by the various MySpace users. Various topics including travel, health, entertainment, money etc will be featured in the title. HarperCollins will also be giving credits to the users whose feedback is extremely worthwhile, in the form of publishing their respective MySpace username and geographic location. In addition, all users who submit tips will be credited on a “Friends of OurPlanet” page at the end of the book. Tom Anderson, president and co-founder of MySpace, and everyone’s first friend, will pen the foreword for the environmentally friendly book which will be printed on 100% post-consumer waste paper with soy-based inks. Now that’s surely practicing what you are preaching!
According to Anderson, “The Impact Channel and OurPlanet were created to increase awareness of environmental and social causes within the MySpace community.” Adding, “The first MySpace book is just one more way we are working to engage our users, educate them on these important issues, and encourage people to take action.”
The OurPlanet Community (http://www.myspace.com/ourplanet) on MySpace has the distinction of being one of the most active and successful communities on the network. With over 130,000 friends dedicated to environmental causes and protection, it is a significant part of the MySpace Impact Channel (http://impact.myspace.com
MySpace users can submit online tips regarding how they have made a difference in the world and the environment, until November 7, 2007.
MySpace/Our Planet: Change Is Possible is also part of News Corporation’s Global Energy Initiative to decrease the company’s impact on the climate and engage its audiences on the issue.