“Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Musk tweeted.
“Also, there will be a higher-priced subscription that allows zero ads,” he added.
Moreover, a Twitter user known as “The Rabbit Hole” commented on Musk’s tweet, asking, “Can individual users opt to monetise accounts through ads? Currently, advertisers reach out individually to users; creating a solution integrated with the platform will let Twitter take a cut and give creators a pathway to monetising our content”.
To which Musk replied: “Maybe there’s a way to do this by placing an ad below tweet details”.
Meanwhile, fighting hard to stay afloat, Twitter offered a new incentive to skeptical advertisers where the micro-blogging platform will match advertisers’ ad spending up to $250,000.
According to a report in The Wall Street Journal, the platform, acquired by Elon Musk for $44 billion, is “dangling free ad space by offering to match advertisers’ ad spending up to $250,000.”
“The full $500,000 in advertising must run by February 28, the report mentioned, citing internal emails.