Somehow, ‘acquired taste’ is always the second thought to hit us whenever we think of flashy luxury gadgets. The first thought normally dwells upon the pricing. The newly unveiled Nokia Oro smartphone should cost upwards from €800 when it does come out in the third quarter of this year.
Borrowing its name from the Italian word for gold, the handset flaunts 18 carat gold plating, a sapphire crystal and a leather-clad rear. It’s the combination of these ostentatious elements which lets it sit in the ‘luxury devices’ category and smugly claim the aforesaid price tag.
“Our aim was to use the best materials for the purpose. It’s coated with 18-carat gold which has been made scratch-resistant. The leather is from premium Scottish stock. That’s a real sapphire crystal in the home key, which makes it eight times sturdier than glass,” expressed materials designer, Robert Lihou.
“We have a large number of users who are looking for products with a build quality and superior materials that attest to their success and social standing,” cited Nokia’s General Manager for Russia, Gabriel Speratti. “In some areas, possession of such premium products is the passport to being taken seriously.”
In terms of what’s happening under the hood, users get pentaband radio connectivity, up to HSDPA 3G and Wi-Fi. The Symbian Anna phone is fitted with a 3.5” AMOLED display and 8MP camera that’s capable of capturing 720p videos. Apparently, this sort of device finds a lot of takers in the Middle East and Russia.
The Nokia Conversations blog has it that the Nokia Oro will initially go on sale in select markets across China, Europe, Eastern Europe and the Middle East.