LG slides in Cookie Pep for Indian market

LG Cookie Pep LG pops out yet another handset for the Indian market. The all new LG GD510 or LG Pep is compact 3-inch touchscreen phone that packs in an array of applications and social networking features.

Crafted from brushed aluminum, the chic and stylish handset is targeted at the youth. It puts forth full touchscreen capabilities and fun graphical interface. Users can effortlessly stay connected to Facebook, Twitter, MySpace and other sites.

“The all new LG Cookie Pep is in line with our strategy of introducing innovative gadgets and connecting with the youth through relatable propositions. As the name suggests, the phone will enable our young mobile users to have an unordinary fun experience. It delivers all the essentials in communication, multimedia and entertainment in a delightfully compact form. “Cookie Pep” will be actively marketed through a 360° plan and this will be our biggest campaign till date. I am positive that this phone will be an instant hit with the youngsters, said Sudhin Mathur, Business Head, Mobile Communications, LG Electronics India Pvt. Ltd.

This peppy device ropes in young and dynamic brand ambassadors for endorsement. Along with several fun applications, the device has been designed for a sociable and enjoyable experience.

The Cookie Pep supports several renowned file formats and its easy-to-use browser offers the best mobile content on the phone’s 3-inch WQVGA screen. It has been attributed with 3.0 megapixel camera while the single accented back lit button on the sleek unit serves as the menu, end and cancel keys (depending upon the phone’s mode). The LG Cookie Pep is priced at Rs 7,500, in India.