One news, a zillion emotions! That’s exactly what must have happened after Apple announced the $200 price cut on the iPhone. As prospective buyers of the iPhone gleamed with joy, perhaps some previous owners of the device may have been teary eyed, and maybe furious too.
Yesterday, Apple revealed that the 8GB iPhone will now be available for just $399. This move was made by the Cupertino, California-based company to boost holiday sales. However the customers who bought the iPhone (for $599) before the price cut were surely agonized with this news. But all the same Apple chief Steve Jobs did make a significant announcement following this furor. Apart from an apology, he offered every iPhone user a $100 credit for Apple stores. In an open letter he maintained that he was aware of the fact that his company had undoubtedly disappointed some of its customers with the price dip and had in fact received several emails complaining about the same.
But all the same, in the open letter, Jobs defended the price drop move by stating, “I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to ‘go for it’ this holiday season.”
At the end, in an apologetic tone, Jobs wrote, “We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.”
He maintained that Apple will give $100 credits for Apple’s retail and online stores to any iPhone owners who aren’t entitled for a rebate under the company’s refund policy. However, the policy covers only those buyers who purchased their phones within 14 days of the price cut.