Today, Verizon Wireless will introduce its mobile television service called VCAST Mobile TV. The service will be available only in ‘select markets’ at launch.
Mobile TV doesn’t use Verizon’s high-speed data network, EV-DO, but instead uses Qualcomm’s MediaFLO mobile network, which is more like a conventional over-the-air broadcast that doesn’t slow down like other mobile services. Qualcomm’s MediaFLO will be available on two handsets, the Samsung SCH-u620 and LG VX9400.
While announcing the service in January, Verizon Wireless specified that there would be 24×7 content available from CBS, Comedy Central, NBC, Nickelodeon and MTV, among others. The nation’s second largest wireless network is not the only one to use Qualcomm’s mobile television technology: Cingular announced recently that it also would offer TV services later this year.
Verizon will charge $25 a month for a package that includes the TV programming, regular V Cast services and Mobile Web, or just $15 (which surely seems a little steep) for only the mobile channels.