Vcast Mobile TV to be launched Today by Verizon Wireless

Samsung SCH-u620 with VCAST image Today, Verizon Wireless will introduce its mobile television service called VCAST Mobile TV. The service will be available only in ‘select markets’ at launch.

Mobile TV doesn’t use Verizon’s high-speed data network, EV-DO, but instead uses Qualcomm’s MediaFLO mobile network, which is more like a conventional over-the-air broadcast that doesn’t slow down like other mobile services. Qualcomm’s MediaFLO will be available on two handsets, the Samsung SCH-u620 and LG VX9400.

While announcing the service in January, Verizon Wireless specified that there would be 24×7 content available from CBS, Comedy Central, NBC, Nickelodeon and MTV, among others. The nation’s second largest wireless network is not the only one to use Qualcomm’s mobile television technology: Cingular announced recently that it also would offer TV services later this year.

Verizon will charge $25 a month for a package that includes the TV programming, regular V Cast services and Mobile Web, or just $15 (which surely seems a little steep) for only the mobile channels.