Mauj Telecom has signed a deal with the Miss World Organization, as its Exclusive Global Mobile Partner for the upcoming 56th Miss World 2006. According to the deal, Mauj will produce and distribute a range of Miss World-centric mobile content, through its partnership with over 50 operators and portals worldwide.
The Miss World mobile content will be available on 200 plus handsets from all leading manufacturers, and the content will include final and continental show highlights, contestant images and video profiles, audio and video ring tones, wallpapers, screensavers, themes, and a calendar application. Mauj is also developing an exciting virtual reality application that will bring users closer to the experience of preparing for the Miss World contest.
The content will be created using footage and photographs from the last three Miss World finals, and also exclusive material from the contestants. Miss World 2006 will be held during a four-week period in September, wherein more than 100 of the world’s most beautiful young women will compete for the Miss World 2006 title. The Final event will be held in Warsaw, on September 30, 2006.
Miss World Final, one of the world’s largest live annual TV events, had successfully introduced phone and text voting in 2004. Mauj will help power the Miss World 2006 global vote, as the preferred SMS voting partner in a number of territories.
Julia Morley, chairman, Miss World Organization, said, “During the past 56 years, we have worked to ensure that Miss World remains at the cutting edge of new developments. In recent years, we have gone interactive, and our phone and text vote has been a massive success. We are delighted to be extending our stake for Miss World 2006, by sealing this global content deal with Mauj Telecom.”
Dippak Khurana, regional head (India and Far East), Mauj Telecom, said, “The Miss World event is one of the most eagerly awaited and widely watched events in the world. Mobile content makes the experience more personal, and brings the event up close for millions of fans around the world. Mauj is extremely honored to work with the Miss World Organization, and TWI / IMG to bring this event to mobile consumers worldwide.”