‘INDISMS’ – A Local Indian Language SMS Service launched by Hutch and Nokia

INDISMS on a Nokia 6600 Hutchison Essar Ltd. and Nokia have teamed-up to launch INDISMS, an Indian language SMS service for Hutch users using Nokia phones.

Hutch post and prepaid users can send and receive SMS in Hindi, Punjabi, Marathi, Kannada, Malayalam, Gujarati, Bengali, Tamil and Telugu, on their Nokia phones with the new INDISMS service.

“We are extremely happy to introduce this unique service for our customers. We believe that communicating in one’s mother tongue is much convenient and lot of fun as it enables a person to be more expressive,” said Naveen Chopra, Chief Marketing Officer, Hutchison Essar Ltd.

Devinder Kishore, Director Marketing, Nokia India, said, “At Nokia, we are committed to connecting people. The launch of INDISMS with Hutch is a key step to connect with the diverse Indian audience and further enhance the Nokia users’ experience by allowing them to communicate in their native languages. Currently over 30 Nokia phones are equipped to support nine Indian languages using this application. Going forward, our endeavor will be to expand this service to an even wider range of our phones.”

To avail of the INDISMS service, Hutch customers need to send INDISMS as an SMS to 123 and download it via the WAP link. Users can also download the sms application by logging on to PlanetHutch and clicking on the INDISMS link. The sms application itself is free of cost, though the customer will be charged Re. 1 and Paisa 60 only for downloading the ‘INDISMS’ application (regular GPRS charges of 10p/10 Kb).

At present Hutch offers the INDISMS service on more than 30 Nokia phones that include 6600, 7650, 6681, 6680, 3230, 6630, 6260, Ngage-QD, 7610, 3650, 3660, N70, N72, 6670, 6021, 6020, 3220, 6030, 2610, 6230, 6230i, 7260, 6170, 6080, 6103, 6070, 6125, 6101, 7360, 6111, 6060, 6170, 7270, 6233, 6270, 6280, 6131, 7370.