Microsoft’s big bet on OpenAI is paying off, with the AI-powered Bing search engine having crossed 100 million daily active users.
There’s no denying that ChatGPT’s integration into Bing has helped encourage Bing’s usage like never before. Approximately one third of daily Bing preview users are using AI chat everyday.
Rival search engine, Google Search, has more than 1 billion daily active users.
“We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million plus new Bing preview users, we have crossed 100 million daily active users of Bing,” noted Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at Microsoft, in a blog post announcing the milestone.
It’s been just over one month since Microsoft rolled out the AI-powered Bing and Edge browser. So although Mehdi says the increased daily active users can also be attributed to the core web search ranking improving in relevancy due to the introduction of the Prometheus model, we’re not totally convinced that the increased user numbers aren’t entirely ChatGPT- and hype-driven.
Microsoft recently increased conversation limits on Bing AI to 10 chats per session and 120 total chats per day. This was the tech giant applied stricter limits due to the chatbot acting kinda sus.
The company has observed approximately three chats per session, with more than 45 million total chats since the preview began in February last month.
After the recent release of Microsoft’s new Bing Mobile app, more and more mobile phone users are reportedly engaging with the revamped Bing search. There’s a sixfold increase in the daily active users as compared to pre-launch levels, says Mehdi.