Makaan, an Online Real-Estate Portal rolled out by People Group

Makaan.com's screenshot

If you are a property dealer, then Makaan.com, an online real-estate portal perhaps could just help you enhance your business further. Yet another venture by the People Group, which already has Shaadi.com, Shaadi Point, Fropper.com, Astrolife.com, Mauj Mobile, and People Pictures, in its basket; Makaan.com is a step into the rewarding real estate market.

People’s Group feels that there is a lot of potential in the budding online real estate market and predicts that the opportunity in this area will grow larger than the online job market.

It is generally perceived online real-estate sites are merely for those who are interested in purchasing a new home. However, Makaan.com wants to redefine this, as it plans to target audiences across home-seekers, real estate agents and builders alike.

Anupam Mittal, CMD, People Group, said, “The Indian Internet community is fast growing and there is a surge in consumerism amongst the audiences. Fuelled by this growth, sectors like online real estate are looking extremely promising. Considering the potential of the industry, and the kind of investments that are going into it, we anticipate the online real estate market size to touch Rs 1500 crores by 2015. And we are confident that Makaan.com will be one of the key contributors to this growth.”

At Makaan.com, the entire online process of finding property buyers and sellers is made easier, faster, secure and more accurate, allowing users to enjoy a superior and effective real-estate experience. While the buyers are offered a plethora of property options, the sellers can reach out to the potential market in a better way than ever before. This in totality guarantees an advanced user experience for both the audiences.

The site claims to already have listings in excess of 1 lakh. Makkan.com maintains a clutter-free visual appearance. 73% of the site’s registered users are between the age group of 20-40 years, implying that the site has a more matures and serious set of users, who are keen in some genuine home-buying.

Speaking about as to what exactly makes Makaan.com so sure about this, Mr. Aditya Verma, Business Head, Makaan.com, said, “At present we get close to 3 lakh unique property seekers per month. 46% of our registered users are real estate agents. Our focus is to provide a marketplace, where home-seeking individuals, real estate agents and builders interact with each other.”

At present Makaan.com is concentrating on the top 13 cities of India, including Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Chandigarh, Jaipur, Indore, Kochi and Ludhiana.