Apple’s been following a consistent tick-tock release strategy when it comes to its iPhones for several years now. Number-affixed models usually signify a big redesign both internally and externally, while a letter denotes improvements within the same lookbook.
This practice may come to an end this year if a new report by Nikkei Asian Review turns out to be true. Instead of a 2-year cycle, Apple is instead switching to a 3-year one. This could have major repercussions, implying that the 2016 iPhone 7 will look like the current 6S generation and consumers will have to wait till 2017 to get a full redesign.
Speculation so far has suggested that this is exactly what’s going to happen from here on out. The new article goes on to hint that the changes to the iPhone 7 will be minor, restricted to things like better camera quality, water resistance and battery capacity. Apple has apparently decided to do so because of two major factors.
One is the fact that smartphone features nowadays have little scope for major enhancements. The other has to do with the slowing handset market around the globe. With that in mind, the report predicts iPhone sales to be lesser this year compared to 2015. According to the production schedule handed over to suppliers, Apple doesn’t expect to sell more iPhones than last year.
The new 3-year less-frequent design cycle will effectively spell doom for a number of large-lot suppliers in Japan and Taiwan who rely heavily on iPhone manufacturing for their fortunes. Other than the minor modifications, Apple is supposedly eliminating the headphone jack and developing a high-end model which promises to offer better photo capabilities through correction tools.
The latter version could be in reference to the rumored iPhone 7 Plus and its dual-lens system. As for the revamped 2017 iPhone, Apple is probably going to adopt an organic electroluminescent display and employ more complex tactile vibrations for its screen due to the introduction of a tiny high-performance motor.