2019 iPhones to skip major redesign, focus on AR

iPhone X Dark
Photo by Youssef Sarhan on Unsplash

We’ve heard a couple of rumors over the past few months that the 2019 iPhones are going to look just like the 2018 iPhones. Here to add to that chorus is a new report by Nomura analyst Anne Lee.

As picked up by Barron’s (via Tom’s Guide), Lee thinks that the 2019 iPhones will have the same form factor (size/display) as the 2018 iPhones. The only difference could be in some added Augmented Reality features. She’s not clear on what exactly this would entail, but there have been a few hints in previous leaks.

2020 iPhone: 5G And AR

Lee expects that 2019 will be the last year the same iPhone X design architecture will be around. The 2020 iPhone will apparently be 5G-ready and boast of a more comprehensive AR system. We don’t know if it’ll look any different though. Hopefully, the notch will be gone by then for something more groundbreaking.

Apple is risking a lot by staggering its updates like this. Lee believes sales will drop to 204 million in 2019 and 200 million in 2020. The company is already struggling with its current crop of iPhones. So much so, it’s begun promoting a cheaper price on its US site via a trade-in deal for the iPhone XR, iPhone XS, and iPhone XS Max.

Also Read: 2019 iPhone may not have 3D rear cameras

More than looks, the key problem facing Apple is price. It seems people just aren’t willing to pay $749 or $999 for a new iPhone. The brand is very stubborn though. Analysts were predicting that the iPhone XS would cost $899 before it launched, but this clearly didn’t happen.

Doing so would have been perceived as Apple admitting defeat, something which it rarely does. Considering all this, it would be a major miracle if the 2019 version of the iPhone XS got cheaper. We’ll keep our fingers crossed until September 2019 arrives.